We’ve been taught to see life as ‘resources’—people as headcount, forests as inventory, rivers as assets. But the dissonance we feel is life reminding us it’s more. Through a life lens, work becomes a participation in living systems, rooted in meaning and renewal. What happens when we return to life as the ground of work?

What if the purpose of life is simpler than we think? Through deep conversations and insights from Antonio Damasio’s research, we've arrived at a profound realization: life exists to serve life. When we step outside that flow, we feel it—we sense the disconnect. But what does it mean to Serve Life? This is just the beginning of an exploration into what could change everything.